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Jimmie B. Strong is the President and Chief Executive Officer of The Advisory Incorporated. Through The Advisory, Jimmie serves as transactional counsel and business advisor to venture capital funds, private equity funds, family offices, athletes, entertainers and entrepreneurs. He oversees The Advisory Incorporated, The Advisory, PLLC and The Advisory Fund.

The Advisory was built around a practical observation: people who own companies, run companies, raise capital or function as economies in themselves often need more than legal documents. They need structure, judgment, operating discipline and trusted professional infrastructure. Jimmie’s work focuses on helping clients manage and grow business ventures, investment activity, advisory relationships and long-term enterprise value.

“People with real leverage need more than documents. They need structure, judgment and a platform built to protect and grow what they are building.”

Jimmie’s work sits where legal strategy, capital strategy and operating judgment meet. He advises clients through formation, acquisition, investment, growth, compliance, governance and exit decisions with a focus on building infrastructure around people and businesses with meaningful economic potential.

Jimmie’s practice includes mergers and acquisitions, venture capital, private equity, securities, fund formation, corporate governance, sports and entertainment advisory, family office strategy and emerging-company growth. He advises buyers and sellers on domestic and cross-border transactions and has experience with deal structuring, due diligence, acquisition documentation, securities compliance and business advisory services.

Before The Advisory, Jimmie served as General Counsel of Rally Network, Inc., an Andreessen Horowitz-backed cryptocurrency company. Prior to Rally, he served as Chief Legal Officer of Rosmar USA, Inc. and Grupo Rosmar, where he advised on legal strategy, regulatory compliance, corporate governance, transaction structure and cross-border operations. Earlier in his career, he practiced at Baker Donelson in the firm’s securities, mergers and acquisitions and emerging companies practices.

Jimmie’s sports and entertainment work includes advisory and infrastructure support for athletes, entertainers, creative professionals and college sports programs. The Advisory’s early sports and entertainment clients included Floyd Mayweather, Jim Brown and Mookie Betts. The firm also provides curriculum development and career development services to college sports programs and student-athletes.

In addition to his legal work, Jimmie is an entrepreneur and investor. He is a partner in ESQ Agency, a talent management agency representing athletes, writers, producers and other creative artists. He is also the President of Elite Construction Contractors & Design and holds equity interests in Interventional Diabetes Center, Everoom and other high-growth companies.

Jimmie graduated from Morehouse College as Valedictorian and Phi Beta Kappa. He earned his J.D. from Harvard Law School, where he received the Paul C. Weiler Sports & Entertainment Law Award. He teaches Sports Law at Vanderbilt Law School as an adjunct professor and serves on the boards of PRSM Healthcare and MMCV, Inc., a venture capital investment holding company and wholly owned subsidiary of Meharry Medical College.

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Omar Bradford is the Managing Litigation Partner at The Advisory PLLC, where he heads the firm’s litigation practice and leads its Sports and Entertainment group. With more than 15 years in the trenches, Omar is a high-stakes litigator and trial attorney who built his reputation doing one thing exceptionally well: turning the tables on giants. He thrives in David-versus-Goliath fights — the matters where the other side has more lawyers, deeper pockets, and every expectation of winning, right up until they don’t.

Omar’s core practice is complex business litigation, and he has tried and resolved high-value disputes from both sides of the “v.” He represents plaintiffs going on offense and defendants protecting everything they’ve built, which gives him a strategic edge most litigators never develop — he knows how the other side thinks because he has lived in both chairs. He has a knack for cutting through legal complexity to find the pressure point others miss, and for translating dense, multi-front disputes into a clear path to leverage and resolution.

Before joining The Advisory, Omar spent 10 years at a top Miami law firm, where he sharpened his trial instincts on sophisticated, hard-fought commercial matters. He carries that big-firm rigor into every engagement, paired with the agility and client focus of a partner who answers directly for outcomes.

What sets Omar apart is the rare second dimension to his career. As an MLBPA-certified player agent with a background in both law and sports management, he brings a perspective to athlete representation that fuses legal firepower with an insider’s command of media, marketing, and the business of professional sports. He understands that an athlete’s value is built — and protected — at the intersection of the contract, the brand, and the courtroom.

On the entertainment side, Omar serves as Head of Business Affairs for Hollywood production companies, where he has produced a number of high-profile scripted and unscripted projects. That producer’s seat gives him fluency in how deals actually get made and monetized — talent agreements, production financing, licensing, and the rights architecture behind the content — not as an outside observer, but as a principal with skin in the game. When those deals turn into disputes, few advocates can match his ability to litigate a matter he also knows how to build from the inside.

“An athlete’s career window is finite. The decisions made today — the contracts, the endorsements, the brand relationships — define their legacy and their financial future for decades.”

Omar holds a J.D. from the University of Miami School of Law and a B.S. in Sports Management from New York University. His moot court accolades reflect the same advocacy he brings to the courtroom and the negotiating table alike — whether he’s structuring an endorsement deal, closing a production agreement, or dismantling an opponent’s case at trial.

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Che Mock is a Partner at The Advisory PLLC, where he leads the firm’s sports finance and commercial transactions practice. Dual-certified as an NFLPA Contract Advisor and NBAPA Player Agent, Che represents professional football and basketball players across contract negotiations, endorsements, and career planning — while also advising on sophisticated commercial and real estate transactions.

Che holds a J.D. and M.A. from the University of North Carolina and a B.S. from the University of Tennessee. Before entering sports law, he served as a commercial transactions and real estate attorney, building expertise in large-scale financings ranging from $5 million to $3.2 billion. That financial sophistication sets him apart from most sports agents — his clients receive counsel that goes far beyond the playing field.

“Sophisticated athletes deserve sophisticated counsel — advisors who understand not just the game, but the business, the capital markets, and the long arc of a career.”

Che’s dual expertise in sports representation and large-scale commercial finance makes him uniquely positioned to advise professional athletes on the full spectrum of their financial and legal lives — from rookie contract negotiations through post-career investment structuring and real estate portfolios.

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De-Vena Toon is an Associate Attorney with The Advisory Incorporated, where she supports clients across corporate transactions, venture capital, fund formation, commercial agreements, mergers and acquisitions, and strategic advisory matters. Her work includes due diligence, risk assessment, deal structuring, entity formation, fund-related support, and intellectual property matters involving trademarks, copyrights, and trade secrets.

De-Vena also serves as Vice President of Legal and Corporate Strategy for MMCV, Inc., a wholly owned subsidiary of Meharry Medical College. In that role, she advises executive leadership on legal, strategic, investment, and governance matters across private equity and venture capital initiatives, with a focus on healthcare and nonprofit-sector growth. Her work includes legal oversight for deal structuring, due diligence, compliance, portfolio governance, and strategic operations.

De-Vena received her J.D. and LL.M. in Entertainment, Arts, and Sports Law from the University of Miami School of Law. During her time at Miami Law, she served as one of the University of Miami Athletic Compliance Office’s first Name, Image, and Likeness interns, contributing to the development and implementation of student-athlete NIL policies. Her NIL work included student-athlete communication, social analysis, licensing, logo rights, usage review, and collaboration with Miami’s NIL partner, Opendorse.

Her broader legal experience includes work with Heitner Legal PLLC, the University of Miami Investor Rights Clinic, the Civil Court of the City of New York, Lawyers of Color, and The Gaines Firm. Her academic and practical background spans sports law, copyright law, trademark law, startup and entrepreneurship law, federal income tax, labor law, transactional drafting, sports venue agreements, investor rights, and electronic discovery.

Before entering the legal profession, De-Vena earned a B.S.B.A. in Marketing from the University of North Carolina at Charlotte and worked across business operations, nonprofit administration, retail management, financial services, and community-focused organizations. That business foundation informs her practical, transaction-oriented approach to client service.

“Strong legal strategy should not sit apart from business strategy. It should help structure the opportunity, identify the risk, and move the client closer to execution.”

De-Vena’s practice sits at the intersection of corporate law, investment strategy, intellectual property, and sports-adjacent business matters. She brings a practical understanding of how businesses, founders, investors, student-athletes, and institutions navigate growth, compliance, brand value, and transaction execution.

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Eugene Coleman Jr. is an Associate Attorney with The Advisory PLLC, where he advises clients across corporate M&A, private fund formation, energy finance, sports and entertainment, and outside general counsel matters. His practice is built around helping founders, investors, fund managers, professional athletes, and operating companies structure transactions, organize capital, and build the legal infrastructure around their most important business decisions.

Eugene has closed 25+ M&A transactions and formed 40+ fund structures across 10+ fund families, serving as outside general counsel to private equity funds, portfolio companies, family offices, and operating companies across real estate, healthcare, energy, cannabis, sports, and media. His transaction experience spans leveraged buyouts, management buyouts, recapitalizations, cross-border acquisitions, and institutional capital markets processes.

In the energy sector, he advises clean energy developers and green technology companies on intercompany structuring, SAFE instruments, green bond financing, power purchase agreements, EPC contracts, and construction loan documentation. In sports and entertainment, he serves as outside counsel to professional athletes on entity formation, trademark registration, media venture structuring, brand and merchandising transactions, and business venture advisory.

Before The Advisory, Eugene served as a Corporate Private Equity Associate at McGuireWoods LLP, where he focused on private equity M&A, venture capital transactions, deal structuring, and due diligence. During law school, he was an early team member at Evisort, an AI-powered contract management platform, where he led programming and testing of contract clause intelligence models. He also served as a Venture Capital Fellow at High Street Equity Partners in Washington, DC, advising on fund formation, management company capital raises, and early-stage venture diligence.

Eugene earned his Juris Doctor from the University of Miami School of Law, with a concentration in corporate law, M&A, and securities. He holds a Bachelor of Arts from Ohio Wesleyan University, where he studied Pre-Law, Politics and Government, and Spanish, and was a three-sport varsity athlete competing in football, basketball, and track and field. He is admitted to the Florida Bar.

“Good transaction strategy is not just about closing the deal. It is about structuring the opportunity so the capital, control, incentives, and risk all line up before execution.”

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Taylor McNeal is an Associate with The Advisory Incorporated, where she supports the firm’s sports, entertainment, and NIL-focused work. Her practice interests sit at the intersection of law, business, athlete representation, and brand development, with an emphasis on helping professional and collegiate athletes navigate NIL opportunities, strategic partnerships, and deal-related decisions.

Taylor brings a practical business background in account management, product management, and program management. That experience informs her client-facing approach, allowing her to evaluate opportunities not only from a legal perspective, but also through the lens of execution, market positioning, brand growth, and long-term client value.

Taylor earned her Juris Doctor from Howard University School of Law. During law school, she gained direct legal experience as a Student Attorney, representing parents in abuse and neglect matters, researching applicable case law, communicating client concerns to the court and social workers, and managing active case responsibilities. She also served as a Judicial Intern with the Juvenile Court of Memphis and Shelby County, where she reviewed summonses, assisted with court-related presentations, and helped facilitate discussions intended to deter youth from deeper involvement in the juvenile court system.

Her legal experience also includes work with The Family Law Firm PLLC and The Crone Law Firm, PLC. In those roles, she drafted and prepared complaints, subpoenas, marital dissolution agreements, demand letters, EEOC charges, and legal research across labor, employment, and family-law matters.

Before law school, Taylor earned her Bachelor of Arts in Political Science from Spelman College. Fluent in English and Spanish, she brings a bilingual and culturally aware approach to working with diverse talent in an increasingly global sports and entertainment landscape.

“An athlete’s brand is more than a moment. The right legal and business strategy helps turn opportunity into long-term value.”

Taylor’s work focuses on helping athletes and creatives protect, position, and grow their brands both on and off the field. Her combination of legal training, client-service experience, bilingual communication, and business operations background gives her a practical foundation for supporting NIL strategy, brand partnerships, agreement review, and athlete-centered advisory work.

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Spencer Pincus is an Associate Attorney with The Advisory Incorporated, where he supports clients across sports, entertainment, transactional law, NIL, sponsorship strategy, contract matters, and brand development. Based in Miami, Spencer brings a practical understanding of the legal, business, and marketing considerations that shape athlete, entertainer, and creative-focused opportunities.

Spencer is admitted to The Florida Bar and earned his Juris Doctor from the University of Miami School of Law, where he focused on transactional law and participated in the Entertainment and Sports Law Society. His legal training included contract-centered coursework and practical exposure to the business side of sports, media, entertainment, and brand-driven transactions.

In addition to his work with The Advisory, Spencer is associated with ESQ Sports Agency, where his work sits within the sports representation and advisory ecosystem. That experience informs his approach to athlete career planning, sponsorship strategy, brand ownership, and the business infrastructure needed to support professional and collegiate talent.

Spencer’s entertainment experience includes serving as a legal intern for the film Miranda’s Victim, where he reviewed actor contracts, summarized contractual information for post-production use, helped prepare film credits in accordance with contractual obligations, and supported expense and production-related review. That experience gives him a grounded perspective on how legal obligations translate into real production workflows.

Before law school, Spencer earned his Bachelor of Business Administration in Marketing from the Fox School of Business at Temple University. His marketing background includes sports sponsorship sales, brand activation, advertising campaign support, Google Ads work, Google Analytics review, and sponsorship proposal development. This business and marketing foundation allows him to advise clients with a practical understanding of both deal language and market execution.

“In sports and entertainment, the contract is only one part of the strategy. The real value comes from aligning the deal, the brand, and the long-term career plan.”

Spencer’s practice is built around the intersection of transactional law, sports business, entertainment, and brand strategy. He supports athletes, entertainers, creatives, and emerging brands by helping them evaluate opportunities, protect their interests, and structure deals that account for both immediate value and long-term positioning.

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Ronald Baines is a sports marketing, athlete development, and business operations professional with more than a decade of experience helping athletes, brands, and organizations create meaningful opportunities both on and off the field. As a trusted advisor, Ron specializes in business development, strategic partnerships, personal branding, and NIL education, guiding athletes through the evolving landscape of collegiate and professional sports.

Currently serving as Associate Athletic Director at SUNY New Paltz, Ron oversees key business operations, compliance initiatives, and strategic departmental functions that support student-athlete success. His unique background allows him to understand the challenges and opportunities facing athletes, coaches, administrators, and brands alike.

Throughout his career, Ron has worked across professional sports, higher education, esports, and motorsports, helping athletes expand their visibility, strengthen their personal brands, and position themselves for long-term success. His experience includes developing athlete-focused programming, facilitating brand partnerships, and advising athletes on how to leverage their platforms beyond competition.

What sets Ron apart is his ability to see the industry from both sides of the table. As a former collegiate athlete, sports marketer, university administrator, and trusted advisor, he understands the priorities of athletes seeking opportunities while also recognizing the expectations of institutions, sponsors, and corporate partners. This perspective allows him to bridge gaps, create alignment, and build sustainable relationships that drive long-term value.

Ron has impacted more than 5,000 athletes and young professionals worldwide, creating pathways to educational, career, and business opportunities. During his tenure at New Jersey City University, he led initiatives that supported more than 1,600 student-athletes, delivering programming focused on NIL readiness, media training, financial literacy, leadership development, and career preparation.

Known for his relationship-first approach, Ron has earned the trust of athletes, families, coaches, administrators, and corporate partners by helping them navigate complex decisions with clarity, authenticity, and a long-term mindset. His work is rooted in the belief that success is built through meaningful relationships, strategic positioning, and a commitment to serving others.

“NIL may create the opportunity, but character, relationships, and strategic positioning create the legacy.”