De-Vena Toon
De-Vena Toon is an Associate Attorney with The Advisory Incorporated, where she supports clients across corporate transactions, venture capital, fund formation, commercial agreements, mergers and acquisitions, and strategic advisory matters. Her work includes due diligence, risk assessment, deal structuring, entity formation, fund-related support, and intellectual property matters involving trademarks, copyrights, and trade secrets.
De-Vena also serves as Vice President of Legal and Corporate Strategy for MMCV, Inc., a wholly owned subsidiary of Meharry Medical College. In that role, she advises executive leadership on legal, strategic, investment, and governance matters across private equity and venture capital initiatives, with a focus on healthcare and nonprofit-sector growth. Her work includes legal oversight for deal structuring, due diligence, compliance, portfolio governance, and strategic operations.
De-Vena received her J.D. and LL.M. in Entertainment, Arts, and Sports Law from the University of Miami School of Law. During her time at Miami Law, she served as one of the University of Miami Athletic Compliance Office’s first Name, Image, and Likeness interns, contributing to the development and implementation of student-athlete NIL policies. Her NIL work included student-athlete communication, social analysis, licensing, logo rights, usage review, and collaboration with Miami’s NIL partner, Opendorse.
Her broader legal experience includes work with Heitner Legal PLLC, the University of Miami Investor Rights Clinic, the Civil Court of the City of New York, Lawyers of Color, and The Gaines Firm. Her academic and practical background spans sports law, copyright law, trademark law, startup and entrepreneurship law, federal income tax, labor law, transactional drafting, sports venue agreements, investor rights, and electronic discovery.
Before entering the legal profession, De-Vena earned a B.S.B.A. in Marketing from the University of North Carolina at Charlotte and worked across business operations, nonprofit administration, retail management, financial services, and community-focused organizations. That business foundation informs her practical, transaction-oriented approach to client service.
“Strong legal strategy should not sit apart from business strategy. It should help structure the opportunity, identify the risk, and move the client closer to execution.”
De-Vena’s practice sits at the intersection of corporate law, investment strategy, intellectual property, and sports-adjacent business matters. She brings a practical understanding of how businesses, founders, investors, student-athletes, and institutions navigate growth, compliance, brand value, and transaction execution.
Representative MattersSupports due diligence, financial analysis, risk assessment, entity formation, and foundational transaction documentation.
Advises on deal structuring, market research, investment evaluation, portfolio governance, and strategic growth considerations.
Assists with fund structuring, fundraising support, investment strategy, and regulatory compliance considerations.
Assisted the University of Miami Athletic Compliance Office with NIL policy development, student-athlete communications, licensing, logo rights, social analysis, and policy implementation.
Supports trademark, copyright, and trade secret matters connected to business, brand, sports, and entertainment-related assets.