The AdvisoryPLLC

Eugene Coleman Jr.

Eugene Coleman Jr.

Associate Attorney — Corporate Transactions & Investment Strategy

Education

  • J.D., University of Miami School of Law
  • Concentration: Corporate Law, M&A & Securities
  • B.A., Ohio Wesleyan University
  • Pre-Law, Politics & Government, Spanish · Three-Sport Varsity Athlete

Bar Admissions

  • Florida Bar — Admitted 2022

Prior Experience

  • Corporate Private Equity Associate — McGuireWoods LLP
  • Venture Capital Fellow — High Street Equity Partners
  • Legal Intelligence Analyst — Evisort (AI Contract Management)
  • Legal Intern — U.S. House of Representatives

Practice Focus

  • Corporate M&A and Private Equity
  • Private Fund Formation and Investment Funds
  • Energy and Infrastructure Finance
  • Outside General Counsel and Portfolio Company Advisory
  • Sports, Media and Entertainment
  • Athlete and Business Venture Advisory
  • Venture Capital and Startup Advisory
  • Cannabis and Emerging Industries
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Eugene Coleman Jr. is an Associate Attorney with The Advisory PLLC, where he advises clients across corporate M&A, private fund formation, energy finance, sports and entertainment, and outside general counsel matters. His practice is built around helping founders, investors, fund managers, professional athletes, and operating companies structure transactions, organize capital, and build the legal infrastructure around their most important business decisions.

Eugene has closed 25+ M&A transactions and formed 40+ fund structures across 10+ fund families, serving as outside general counsel to private equity funds, portfolio companies, family offices, and operating companies across real estate, healthcare, energy, cannabis, sports, and media. His transaction experience spans leveraged buyouts, management buyouts, recapitalizations, cross-border acquisitions, and institutional capital markets processes.

In the energy sector, he advises clean energy developers and green technology companies on intercompany structuring, SAFE instruments, green bond financing, power purchase agreements, EPC contracts, and construction loan documentation. In sports and entertainment, he serves as outside counsel to professional athletes on entity formation, trademark registration, media venture structuring, brand and merchandising transactions, and business venture advisory.

Before The Advisory, Eugene served as a Corporate Private Equity Associate at McGuireWoods LLP, where he focused on private equity M&A, venture capital transactions, deal structuring, and due diligence. During law school, he was an early team member at Evisort, an AI-powered contract management platform, where he led programming and testing of contract clause intelligence models. He also served as a Venture Capital Fellow at High Street Equity Partners in Washington, DC, advising on fund formation, management company capital raises, and early-stage venture diligence.

Eugene earned his Juris Doctor from the University of Miami School of Law, with a concentration in corporate law, M&A, and securities. He holds a Bachelor of Arts from Ohio Wesleyan University, where he studied Pre-Law, Politics and Government, and Spanish, and was a three-sport varsity athlete competing in football, basketball, and track and field. He is admitted to the Florida Bar.

“Good transaction strategy is not just about closing the deal. It is about structuring the opportunity so the capital, control, incentives, and risk all line up before execution.”
Representative Matters
Corporate M&A
  • Advised on the management buyout of a car wash technology company, including asset purchase agreement, operating agreement, and exclusive license documentation.
  • Represented buyers and sellers in 25+ transactions across real estate, healthcare, construction, energy, and operating company sectors.
  • Served as legal counsel on a $140.6M institutional debt raise, managing a multi-party NDA process with the world’s largest private equity firms.
  • Outside general counsel to a $120M+ cross-border investment platform on equity purchase agreements, rollover equity structuring, and add-on acquisitions.
Private Fund Formation
  • Formed 40+ GP/LP fund structures across 10+ fund families in the real estate, campground, RV, and operating company sectors, advising on fund growth from $20M to $250M in AUM.
  • Drafts LPAs, subscription agreements, side letters, capital call documentation, and distribution waterfall mechanics; directs Delaware entity filings, Blue Sky registration, and Form D SEC compliance.
  • Negotiated side letters with London-based institutional LPs and family office investors.
Energy and Infrastructure Finance
  • Advises clean energy developers and green technology companies on the full spectrum of energy finance and project development matters.
  • Counseled on a $20M green bond financing and construction loan documentation for a clean energy company.
  • Full-cycle counsel on solar energy projects from power purchase agreement negotiation through EPC contract and construction loan financing.
  • Advises on intercompany service agreements, SAFE instruments, and commercial distribution arrangements for clean energy and infrastructure ventures.
Sports, Media and Entertainment
  • Outside counsel to professional athletes across the NFL, NBA, and MLB on entity formation, trademark registration, media venture structuring, brand and merchandising transactions, endorsement agreements, and business venture advisory.
  • Advises on NIL matters for collegiate athletes and represents athlete clients in affiliate deal negotiations with national consumer brands.
Venture Capital and Startup Advisory
  • Advises founders, investors, and growth-stage companies on entity structure, Series Seed and SAFE financings, cap table management, and corporate governance.
  • Has formed and counseled startup entities across healthcare, technology, consumer, and sports-adjacent markets including founder share purchase agreements and LLC operating agreements.